Art of the App

Ashley Connell on Closing the Gender Gap and Helping Women Return to Work with Prowess Project.

June 08, 2021 Michelle Cherian Episode 13
Art of the App
Ashley Connell on Closing the Gender Gap and Helping Women Return to Work with Prowess Project.
Show Notes

Although the workforce has changed over the years, the workplace has not. When women leave the workforce for childcare they have many hurdles to overcome when they decide they're ready to return. 

In episode 13 of Art of the App Podcast, Ashley Connell shares the negative effects women face after taking a step away from the workplace and the importance of advocating for them upon their return. We also discuss how the Prowess Project can give peace of mind knowing there are options for you to get back into the workforce.

Ashley Connell, CEO and Founder of Prowess Project, is one part fearless entrepreneur, one part fearless women’s advocate landing her thought leadership pieces in Forbes, Built in Austin and at SXSW. For the first 15 years of her career, she was an award-winning tech marketer in both Austin and London. Ashley’s unstoppable drive to have both a career and time for family motivated her to start Prowess. Now she’s committed to changing the lives of overloaded employers, women seeking rewarding work, and doing all she can to close the gender gap. In her pretty much non-existent spare time she enjoys yoga, walks with her bulldog, cheering on her beloved Longhorns, and spaghetti and meatballs. 

Some of the things Ashley and I discuss: 

  • The ways in which having children affects not only the compensation gap mothers face once they returns to work but how it affects the workforce in general. 
  • The shame around paternal leave resulting in fathers either taking a small fraction of what is offered or not taking it at all. 
  • Culture add vs. culture fit. 
  • What goes into Prowess Project’s certification process and how they work to build you up in the areas you lack in. 
  • Reversing the stigma around working moms having less work ethic than others. Studies show where they actually excel over their coworkers in time management and efficiency. 

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