Art of the App

Donna Griffit on Standing Out Using Storytelling

July 27, 2021 Michelle Cherian Episode 17
Art of the App
Donna Griffit on Standing Out Using Storytelling
Show Notes

Stories have been told for thousands of years. When there’s an emotional link and we can picture them in our minds we remember them better. That’s why research has found that stories are 22 times more memorable than facts or figures. 

In episode 17 of Art of the App, Donna Griffit shares the importance of storytelling in anything from pitch decks to job interviews. We also discuss how you can pull things from your life to create a compelling story for your business. 

Donna Griffit, Corporate Storyteller, has worked globally for over 17 years with Fortune 500 companies, Start-Ups and investors in a wide variety of industries. She has consulted and trained clients in over 30 countries, helping them create, edit and deliver verbal and written presentations, pitches and messages. Donna has the ability to magically spin raw data into compelling stories that captivate audiences and drive to results. Through her guidance clients have raised over a billion dollars.

Some of the things Donna Griffit and I discuss: 

  • How Donna draws out the story of the businesses she works with.
  • If we are running on empty, we won't do a good job which is why taking time to regenerate is so important. 
  • The arc of a great pitch deck. 
  • How when you find ‘X Factor’ you will always have work. Great tips for anyone out there going through job interviews.

Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.

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