Tamar Blue on Creating a Mental Health Toolkit with MentalHappy

With the increasingly visible mental health crisis that is impacting our world, it’s important that people find support no matter where they live. Creating a mental health toolkit and finding a community that understands what you’re struggling with can be especially beneficial. In episode 27 of Art of the App Podcast, Tamar Blue and I discuss the importance of mental health support. We also dig into how there are benefits to having a support group along with professional help. 

Tamar Blue is the founder and CEO of MentalHappy, an online mental health platform on a mission to make mental health care accessible, affordable and stigma-free for everyone. After selling her first company—an online staffing platform— in 2013, Tamar decided to pursue her passion in the mental health technology space. Today, MentalHappy helps people around the world overcome challenging life events and improve their daily lives through positive, peer support, including free, low cost and anonymous support groups, as well as self-help toolkits. Having suffered from panic attacks most of her life, Tamar personally understands the difficulty people face in finding the emotional support they need to lead happier, healthier lives. Tamar was recently recognized as a "Forbes Next 1000" honoree and just closed her first seed round of $1.1Million dollars for MentalHappy.

Some of the things Tamar Blue and I discuss: 

• Some strategies that worked for Tamar before she started MentalHappy which has included gratitude, meditation, and communicating with others who are experiencing the same thing.
• How positive language can create resilience. Sometimes the language used around mental health can hold us back from managing it in a functional way.
• The thought process behind the market research, and monetization framework that went into creating MentalHappy.
• The evolution and pivots that have happened as MentalHappy moved from a startup to a company. 
• Some of the marketing strategies used to grow the community of professional leaders and supported members.
• The direction MentalHappy is headed in the coming months and years.

Thank you for listening! Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.

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Learn more about Art of the App and Michelle Cherian at https://artoftheapp.buzzsprout.com/ 

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