Art of the App
Art of the App
Lynette Perkins on the Digital Age of Fitness with Atom
An athlete isn’t defined by the person who shows up to the gym 5 or 6 days a week. There is an athlete in all of us and when we’re able to have a personalized experience we’re able to optimize our potential.
In episode 12 of Art of the App Podcast, Lynette Perkins shares the importance of transitioning fitness into a hybrid model of in person and virtual. We also discuss how her new startup, Atom is changing the game for athletes to use their data alongside their coaches to have a better overall athlete experience.
Lynette has a business and computer science background with a passion for building businesses and products. She is the founder/ CEO of Bohemian Innovation, an award-winning software consulting firm that integrates business and product strategy with technological know-how to help guide businesses from application ideation through to release.
Lynette specializes in customer-facing software experiences, IoT-connected devices, B2C businesses, and has been passionate about the health and fitness field for over 15 years. She’s helped businesses and startups achieve their goals while transforming industries and setting new user experience standards along the way. She works collaboratively with clients to help them attain their business objectives more effectively, and develop long-term relationships built on trust and results. Lynette has a passion for finding new ways of bringing innovative and emerging technology into new spaces. In addition to all of this, she is also a founder of IFR Ventures, a capital investment lab that provides resources and strategic guidance to help health and wellness software and CPG products get to market quickly.
Lynette also stays engaged with her community by serving as a board member for Big Brothers Big Sisters of Central Texas, as well as advising and mentoring several other nonprofits and small businesses. Ultimately, she believes that the entrepreneurial spirit can help drive the greater good.
Some of the things Lynette and I discuss:
- Shifting a business during Covid to accommodate the new needs of the industry in an emerging world.
- Using exercise as a holistic approach to mental health, better sleep, and overall wellbeing.
- As a multi-passionate entrepreneur, knowing which idea is the one to move the needle forward with.
- Leveraging the virtual world to build better and more educated athletes.
- Collecting data so that coaches can become a better resource to their athletes.
- Setting guidelines and structure in your business so that as a leader, you can focus on the high-level things that matter.
Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.
Thank you for listening!
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CONNECT WITH MICHELLE CHERIAN:
Free Gift: Guide to Creating a Product People Adore
CONNECT WITH LYNETTE PERKINS:
Website- Atom
Website- Bohemian Innovation